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NAMM: Something interesting (gasp) from Roland?
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Antimon



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PostPosted: Wed Jan 15, 2014 3:12 pm    Post subject: NAMM: Something interesting (gasp) from Roland? Reply with quote  Mark this post and the followings unread

http://www.roland.com/aira/



Apparently more teasers to expect

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mosc
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PostPosted: Wed Jan 15, 2014 5:32 pm    Post subject: Reply with quote  Mark this post and the followings unread

Ahh, this I didn't know. In 1980, "electronic music and dance did not exist".
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Blue Hell
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PostPosted: Wed Jan 15, 2014 5:42 pm    Post subject: Reply with quote  Mark this post and the followings unread

it did not ... hmm .. where am I Shocked

Prolly some dark grey matter playing tricks on me .. wrong universe or something Confused

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HrastProgrammer



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PostPosted: Wed Jan 15, 2014 11:22 pm    Post subject: Reply with quote  Mark this post and the followings unread

Yeah, electronic music was invented by "skrillex", "skrollox", "trollox" or whatever it is called, there was no electronic music before ...
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Antimon



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PostPosted: Thu Jan 16, 2014 12:11 am    Post subject: Reply with quote  Mark this post and the followings unread

mosc wrote:
Ahh, this I didn't know. In 1980, "electronic music and dance did not exist".


Hehe yeah I chuckled at that one too.

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Muied Lumens
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PostPosted: Thu Jan 16, 2014 7:37 am    Post subject: Reply with quote  Mark this post and the followings unread

mosc wrote:
Ahh, this I didn't know. In 1980, "electronic music and dance did not exist".


It's a clue.

They will mess it up, most likely! Laughing

It's an interesting development nevertheless.

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PostPosted: Thu Jan 16, 2014 7:58 am    Post subject: Reply with quote  Mark this post and the followings unread

Guys, it's some marketing drone reading a translation from Japanese.

I bet the Roland dudes said "electronic dance music" (the genre, or set of genres), which would make their statement correct. After all, Roland did pretty much supply the weaponry for that "revolution". I don't think they're idiots.
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Muied Lumens
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PostPosted: Thu Jan 16, 2014 8:26 am    Post subject: Reply with quote  Mark this post and the followings unread

DrJustice wrote:
Guys, it's some marketing drone reading a translation from Japanese.

I bet the Roland dudes said "electronic dance music" (the genre, or set of genres), which would make their statement correct. After all, Roland did pretty much supply the weaponry for that "revolution". I don't think they're idiots.


They are definitely not idiots, but I do think they are out of touch with the revolution they helped spark.

Anyway, my comment was a bit sarcastic and silly and should not be taken too seriously. I should think more before I post.

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PostPosted: Thu Jan 16, 2014 10:08 am    Post subject: Reply with quote  Mark this post and the followings unread

"In 1969 a song called Popcorn was released by Gershon Kingsley and is considered by many to be the very first 'dance track' (McCurley and Flynn, 2013). "

"By the later half of the 1970s, recorded disco music began to shift away from traditional orchestration (electric bass and guitar, live drums, and acoustic orchestras), and increasingly embraced electronic instruments. "

I feel love I feel love I feel love oh I feeeel love, I feel lo o ove.

the quotes are from http://en.wikipedia.org/wiki/Electronic_dance_music

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PostPosted: Thu Jan 16, 2014 11:42 am    Post subject: Reply with quote  Mark this post and the followings unread

Muied Lumens wrote:
..Anyway, my comment was a bit sarcastic and silly and should not be taken too seriously...

Well, you know, when it's not in magenta it can be hard to tell.... Very Happy

Blue Hell wrote:
"In 1969 a song called Popcorn was released by Gershon Kingsley and is considered by many to be the very first 'dance track' (McCurley and Flynn, 2013). "

Only, it wasn't at all...

Even if there was a disco synth here and there prior to the electronic dance music phenomenon, it, as the distinct phenomenon which it is, didn't happen before the 80's, taking over from Disco which was dead by then. I was there and saw and heard it all Smile

Anyway... A new 808, and a whole line of retro chic boxes. Why not?
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Muied Lumens
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PostPosted: Thu Jan 16, 2014 12:13 pm    Post subject: Reply with quote  Mark this post and the followings unread

http://createdigitalmusic.com/2014/01/leaks-roland-aira-08-will-virtual-analog-808-synth/

Looks quite nice actually. Very Happy

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Antimon



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PostPosted: Thu Jan 16, 2014 2:12 pm    Post subject: Reply with quote  Mark this post and the followings unread

I think Roland have got it all wrong - surely electronic music was invented by Skrillex in 2010.

Anyway the green boxes look interesting! Smile

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PostPosted: Tue Jan 21, 2014 2:32 pm    Post subject: Reply with quote  Mark this post and the followings unread

TR-909 has been added to the list of Aira machines on the Aira website. Lovely story behind the famous cymbal samples used in house and other music movements.


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Muied Lumens
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PostPosted: Tue Mar 18, 2014 5:58 pm    Post subject: Reply with quote  Mark this post and the followings unread

For the record, I was wrong about Roland. They have turned a new leaf and do now seem to be pretty much on the beat. Smile

According to this CDM article they have started up an independent lab to accommodate their new direction, which sounds very promising:

Quote:
Those first four AIRA units are just the beginning. Roland has created an entirely new team called the Roland Product Group (RPG), and it’s these folks who have built AIRA. They’re not just thinking outside the usual Roland box; they’re physically in a different place. The rest of Roland is located in Hamamatsu, Japan; RPG has their own, hip office near Tokyo’s legendary Akihabara electronics district.

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PostPosted: Mon Mar 24, 2014 9:59 am    Post subject: Reply with quote  Mark this post and the followings unread

Early reports I'm seeing on various forums on the TR-8 and TB-3 seem to be generally positive, even among those who say they found ways to get them to sound outrightly "digital".
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