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MASTERING: Why You Need It, Where To Get It
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The G-Man



Joined: Oct 26, 2004
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Location: Los Angeles, CA USA

PostPosted: Mon Nov 01, 2004 2:09 pm    Post subject: MASTERING: Why You Need It, Where To Get It Reply with quote  Mark this post and the followings unread

Mastering is widely misunderstood, often mangled, and sometimes mistaken for mixing. So, what is mastering? It's the audio step that comes just before manufacturing a CD. Some people would even say it's a crucial step.

Once you have finished recording and mixing your songs, the tracks are shaped, sculpted, scooped, equalized, compressed, and finessed into sonic splendor (well, you hope) through the audio process known as mastering. Mastering is what gives depth, punch, clarity and volume to your tracks. It is part science, part craft, and part alchemy. . . just like songwriting, singing, performing and recording.

"Loud vs. Proud."
Contrary to popular belief, mastering is only a little about making a hotter sound. While it's true that the gain, or volume level, is boosted during mastering, it may be that raw decibels are the least critical aspect of the process. What's important is the way mastering makes songs sound. Because in the end, mastering is less about "loud" and more about "proud."

Mastering Engineers Speak Out.
"Mastering is the crucial, critical, and final creative step in the process of making an audio recording," states Art Sayecki of Burbank, California's Art Mastering. "When your work is in the hands of a mastering engineer, that is when all the ultimate sonic judgments are made, all necessary aural enhancements are applied, and the definitive content of your project becomes a coherent and sophisticated artistic creation. When a mastering engineer does the job properly, it can literally separate the hits from the rest of the market."

Nancy Matter of Moonlight Mastering, agrees. Mastering helps "to balance everything out to have a listening experience of continuity from beginning to end for the consumer. This is true of all audio, no matter what the playback system."

Matter, whose recent projects include the Peter Gabriel Live Concert Series "Up" Tour, the Duran Duran Live Concert Reunion Tour, and the "Once Upon a Time in Mexico" soundtrack, points out that "Loud is good as long as dynamic range is not destroyed. Mastering too loud (usually through over compressing) can sonically hurt a project rather than help it and knowing the difference establishes the difference between someone who 'does mastering' and someone who is an accomplished mastering engineer."

View From The Lodge.
Emily Lazar, of The Lodge in NYC, is both a musician and a mastering engineer. Her credits include David Bowie, Jeff Buckley, Sonic Youth, and the "Goldmember" soundtrack, to name just a few. "I approach mastering with the idea that music, like any other art form, attempts to touch people," Lazar says. "It tells a story far beyond that of its lyrics, if there are indeed lyrics. There are similarities between people and music -- both are often seeking a meaningful connection. That means my job as the mastering engineer is very much about making certain that the music tells a story that will resonate deep in the heart of the listener," Lazar adds.

The Artist's View.
Carl Verheyen is a session guitarist whose work you hear every week on hit recordings, movie/TV soundtracks, and commercials. As lead guitarist for Supertramp, and as leader of the Carl Verheyen Trio, he plays in front of tens of thousands of people each year, but at least half of his professional life takes place in studios, and he has strong opinions about the mastering process.

"Mastering is the fine-tuning and final equalization of the music for broadcast quality status," Verheyen says. "It puts all the frequencies in the correct ranges so that the bass isn't too loud, the highs don't hurt and the levels are constant with other CDs on the market." With his most recent release, SIX, Verheyen turned to Eddy Schreyer at Oasis Mastering, calling him "a very caring and talented artist."

There can be tremendous loyalty toward mastering engineers on the part of artists and producers. Michel Sembello, composer/performer of songs from hit albums and the huge film "Flashdance," told Art Sayecki "After hearing what you did with 'Maniac,' you are the only person I will let master my stuff."

From The Booth.
Larry Crane owns Jackpot! Recording and is the publisher of Tape Op magazine. He gets right to the bottom line about mastering: "It's the final stage of preparing mixes for production/replication. . . the last step in the process of making a release." Crane's advice about the decision to go to mastering: "Don't skimp!"

A reviewer and A&R Pro Speaks Out.
Bernard Baur is a Review Editor and Feature Writer for Music Connection magazine, and in addition, serves as an independent A&R consultant. In all these capacities, he hears a lot of CDs every month. Does mastering matter to reviewers and A&R executives? "It can matter very much," Baur states. "When you get something that obviously isn't mastered, you wonder how aware the artist is of everything they should be doing. Those artists who are 'in the game' know that they almost always need to take their recordings to the next level, and that includes mastering."

While acknowledging that the song is still of primary importance, Baur notes that, all things being equal, it's the mastered track that will tend to get the most attention. "People at magazines as well as people at record labels have gotten used to hearing a polished and fully finished recording," Baur says. "Comparisons with tracks that aren't mastered can be alarming." And mastering is being used in more situations than ever before. "Even so-called demos are being mastered these days," Baur points out.

Demo Mastering.
"Mastering demo CDs is becoming a standard practice in the hyper-competitive music market," notes Sayecki. It's easy to see why: record label A&R departments are deluged by demos from aspiring artists. Sayecki continues: "Mastering of demos can be an important step in giving an artist an extra edge over the competition."

Different Kinds of Mastering.
Be certain the mastering house you select has expertise in the area of mastering you seek. Klay Shroedel is Chairmen and CEO of West Coast Film Partners Inc., an LA-based Entertainment company developing and producing film, TV, music and musical theater projects. While working with recording artists such as Celine Dion, Frank Sinatra and Sting, he also has impressive film and TV credits, including "Permanent Midnight", "Survivor," "Under Suspicion," "Jurassic park 2 & 3," "Titanic," and "Terminator 3."

"There is a basic distinction between mastering for film vs. CD," Shroedel states. "It's the dynamic range. In CD mastering, you try to achieve maximum volume without losing the dynamics, but the overall compression and db range from quietest to loudest is usually narrower than when mastering a soundtrack or a film score. The same concept of preserving the dynamic range applies when mastering CD classical releases." Shroedel will bring his experience to yet another type of mastering when launching his upcoming theatrical multimedia project.

Sounds Great.
"Mastering is all about finesse," says Matt Forger, whose name is on 200 million albums as recording engineer, mixer, and producer. After working with Michael Jackson, Paul McCartney, and countless indie artists, Forger has a unique perspective on all things audio. Having seen him in the studio inserting one drum sound on one of his Pro Tools tracks, I can attest to both his dedication and his joy at working with music.

"You are sometimes dealing with tiny increments of equalization or compression," Forger states. "And it's interesting how a small change in one part of the mix can have a big affect on the total mix. But whatever you do with the mixing, mastering can take something that sounds good and make it sound great." Sayecki agrees, and points out that the taste level of the engineer can be a major factor in the outcome. "Sometimes Baroque embellishments are needed and sometimes modesty is called for."

As production budgets get smaller, more album projects are being completed at least partly on home systems. Eddy Schreyer of Oasis Mastering points out that this "can result in lesser quality sounds. Using a major mastering facility can very often dramatically improve the final product. The mastering process increases the level and size of your recordings."

Chris Gehringer of New York's Sterling Sound has mastered upcoming albums for Jewel and Roy Hargrove, as well as dozens of highly-regarded hip hop and Latin albums. Gehringer is noticing that mastering engineers are being called on to perform audio changes to tracks that "are almost like mixing assignments. Ideally, tracks are already mixed and your sonic decisions are already made when you come in for mastering. But with the advent of so much digital recording, we're getting tracks with numerous alternate mixes, lots of stems, and even various additional takes of voices and instruments. We're frequently acting as a mixer even while sonically paying attention to mastering." Gehringer notes that today's modern gear allows a lot of flexibility, which is both blessing and curse.

What You Get.
In almost every mastering session, the following actions are performed:
* Optimizing average and peak volume levels for proper relative loudness
* Signal processing - compression & EQ
* Arranging tracks in final sequence
* Timing of the space between tracks
* Establish a sonic "field" for all tracks
* Place track markers at head of all tracks
* Remove unwanted noise like clicks, pops, hiss
* Clean-up start and ending of each track (including fades)
* Insert Master Track Log – the PQ codes required for replication

Hear The Gear.
Everybody agrees that achieving sonic perfection is an excellent goal of mastering. "When a mastering engineer and a recording artist work together, sonic perfection is exactly what can occur," states Sayecki, "but it is a complex process. Of course it requires a skilled professional with experience, technical knowledge, artistic ability, and dedication. It also takes great equipment."

In the mastering facilities that artists praise, there is never a total reliance on off-the-shelf equipment. "For the most part, regular store-bought components cannot perform the processing required by a world class mastering studio. All top mastering facilities use custom or highly-customized signal processing equipment," Sayecki notes.

Revealing a meticulous approach to the equipment utilized at Art Mastering, Sayecki states, "We design our own proprietary circuits to perform advanced signal processing tasks such as equalization, expansion, compression, noise reduction, stereo field enhancement and amplification. By utilizing discrete, class A electronics as well as vacuum tube circuitry, our gear rivals or exceeds top audiophile equipment in terms of sonic purity and integrity." Art Mastering also houses a custom Telefunken-Neumann mastering console, the only one of its kind in the USA.

Nancy Matter's Moonlight Mastering has a ton of superb modern gear, yet she also states "Any time an artist can afford to mix down to analog tape, either 1/4-inch, 1/2-inch or 1-inch, I highly recommend it. There is a warmth and flavor that begins within that media that translates wonderfully over to the mastering that digital does not have."

A CD is a CD is a CD.
The CD format is actually fairly complex, and there is tremendous versatility offered by various CD configurations. There are 2 main modes and 10 different CD sub-formats: CD-Audio, CD-ROM, CD-ROM XA, CD-I, CD-G&CD-Text, CD-Extra, Photo-CD, Video-CD, CD-i Bridge, PC-Games/Data. Mastering engineers may know a little or a lot about any or all of these configurations.

How Long Does it Take?
Although there is no limit to the time or money that can be spent on mastering, many people in the business state that a good rule of thumb would be an average of 8-12 hours for most albums, or in the neighborhood of an hour for each song. This assumes that the CD was well recorded and no additional processing requirements are specified. Additional time will be allocated depending on the condition of the original recording, a client's specifications and any unusual or custom needs.

The Costs.
You can find "bargains" in mastering, but "buyer beware" is a good adage to follow. Larry Crane relates this mastering horror story. "A band received a $25 mastering job from a 'live sound' engineer who had just hooked up Pro Tools and didn't know what he was doing. The mixes were distorted, peaked with digital overs the whole time, and sounded far worse than the original mixes."

Prices from respected mastering houses vary, but you can get excellent work for $120/hour in Los Angeles. Of course, you can spend more, sometimes a lot more, but for the majority of artists, you can budget around "two dollars a minute" multiplied by "an hour per song" and be in the ballpark.

A Little History
Bobby Hart is the co-writer of hit songs for everyone from Little Anthony, Chubby Checker, Paul Revere & The Raiders, and The Leaves to an Oscar-nominated song for the film Tender Mercies. A top ten recording artist himself (Boyce & Hart) and producer of The Monkees, he has watched the art of mastering change over the years.

"When we started out in the sixties, the main function of mastering was to take your studio mix and compress it so your top end and your bottom end were all squished into the middle for radio. That was the main concern, just make it work for radio, meaning a mono mix for AM radio. Every studio in town had those little Auratones. In mastering, they would hardly be concerned with EQ, just with compression. Then it changed in the 70s, and from that point on, the goal was making your track sound better overall."

Hart has seen his tracks engineered and mastered by pros such as David Hassinger, Val Garay, and Bernie Grundman. "I don't know the technical side of it," Hart says, "I just know it makes the sound bigger and better."

Creative Solutions
"In mastering, exceptional hearing and technical expertise are supported by creativity and artistic intuition," says Sayecki. "In order to achieve the maximum impact on the listener, certain creative elements of psycho-acoustics, psychology, use of proprietary techniques, and knowledge of the music market have to be applied in the context of the intended audience - all while recognizing the goals set by the producer and the record label."

Emily Lazar also acknowledges the intangible: "As critical as it is to maintain respect for the integrity of the music, it's just as vital to bring something new and unique to the project," she says. "Obviously, it's a balance, but finding that ideal path is one of the things that separates the work of an ordinary mastering engineer from a great one."

Fix Your Mix.
What can you do to make your mixes work best for the mastering engineer? If you're in doubt, many mastering houses offer a free or low-cost assessment of your CD-R or DAT. This is an excellent method to find out if your mix is in the proper condition for mastering, as well as one good way to see if you like the personal and/or business style of the mastering facility. But there are some guidelines to follow in preparing your mix for mastering...

"First of all," states Forger, with a smile, "a good mix is a good mix. If everything is in proper perspective with good balance, then you're probably ready to go. This is assuming you haven't squashed everything with compression, of course. The same 'trick' for testing your mix that we've all used for years can work well to test a mix that's being finished for mastering: burn a CD and go play it in the car. Drive around and see if you can hear everything at a fairly low volume level. The road and wind noise acts as a filter that's ideal for testing a mix," he says.

"Don't compress your whole mix (left and right) if you don't know what you are doing," states Larry Crane. "This bus compression cannot be undone, and is one of the biggest complaints I hear from mastering engineers." Matter seconds that point: "I agree with using little to no compression on the final mix."

Matter notes, "I find that in mastering, when you have a great mix, you end up with a great master. However, the real challenge is when you receive lower
budget projects and can make them sound like a big budget record, Now that's mastering! At that point, the gear is important, your room is important, but most of all, how you use that gear and that room is crucial."

Forger recommends that you "Take along a CD that sounds good to you, one that has the type of frequency balance that you would like your CD to have. It will give the mastering engineer an idea of what you want your finished CD to sound like, given that it's a similar style of music, and you will have a better idea of the sound character of the speakers at the mastering studio. Mastering studio speakers always seem to sound different from what you're used to, but the mastering engineer knows them intimately."

Gehringer and Schreyer agree with Forger's idea of finding a CD with the sounds you're seeking. Schreyer also reiterates the oft-stated rule of not putting too much compression on your mixes. And he recommends you try to pay attention to the overall sound and arrangement in order to get your mix as close as you can to what you want to hear. "Train wrecks don’t master well," Schreyer notes wryly.

Many mastering engineers echo this advice: if you're in doubt about compression in your mix, do two versions, one with and one without the compression and send both to the mastering facility.

Verheyen points out: "Remember this important fact and you'll be safe: The mastering engineer can NOT mix your record. They do not deal with individual track levels, only frequencies. But if you come in with great sounding tracks, he or she will only make them sound better!"

Expert Advice.
Some mastering engineers will try to make time to assess your tracks and advise you on potential mixing decisions you might want to make. Art Sayecki does this quite often. Nancy Matter does, as well: "I listen to tracks all the time and give advice. I do this as a courtesy for people who need a sonically correct room to hear their music and get a different perspective which helps them in mixing for their final project."

"When it comes time to present your recordings to the world," says indie artist Olivia Duke, "you just have to find a mastering engineer you respect and trust." Duke already has had some of her songs utilized on television soundtracks. Did she follow all the advice in this article? Absolutely. And did she master her tracks even though they are not yet part of an album? You bet. Why? "Sometimes," Duke points out, "mastering can be everything."


MASTERING STUDIOS
The following is by no means a comprehensive list. These are simply the mastering houses that came up most often when talking to artists and others in the industry about quality mastering engineers and great sonics.

Art Mastering
Art Sayecki
3200 N. San Fernando Blvd.
Burbank, CA 91504
818-843-1618 Ext. 801
http://www.artmastering.com

Capitol Mastering
Robert Vosgien; Ron McMaster; Mark Chalecki; Bob Norberg
1750 North Vine Street
Hollywood, CA 90028
323-871-5003
http://www.capitolmastering.com

Cups 'n Strings
Bruce Maddocks
1542 15th St.
Santa Monica, CA 90404
310-656-9358
http://www.cupsnstrings.com

Gateway Mastering & DVD
Bob Ludwig
428 Cumberland Avenue
Portland, Maine 04101
207-828-9400
http://www.gatewaymastering.com

Bernie Grundman Mastering
Bernie Grundman; Brian "Big Bass" Gardner
1640 N. Gower St.
Los Angeles, CA 90028
323-465-6264
http://bigbassbrian.com/bghome.htm

The Lodge
Emily Lazar
740 Broadway, Suite 605
New York, NY 10003
212-353-3895
http://www.thelodge.com

M Works Mastering
Jonathan Wyner
432 Columbia St., Suite 17B
Cambridge, MA 02141
617-577-0089
http://www.m-works.com

Marcussen Mastering
Stephen Marcussen; Louie Teran
1545 North Wilcox Avenue
Hollywood, California 90028
323-463-5300
http://www.marcussenmastering.com

The Mastering Lab
Doug Sax; Robert Hadley; Gavin Lurssen
6033 Hollywood Blvd
Hollywood, CA 90028
323-466-8589
http://www.themasteringlab.com

Moonlight Mastering
Nancy Matter
2219 W. Olive Ave. PMB 152
Burbank, CA 91506
818-841-2987
http://www.moonlightmastering.com

Oasis Mastering
Eddy Schreyer; Gene Grimaldi
11335 Ventura Blvd.
Studio City, CA 91604
818-980-0411
http://www.oasismastering.com

Paramount Recording Studios
Bill Dooley
6245 Santa Monica Boulevard
Hollywood, CA. 90038
323-465-4000; 818-760-8733
http://www.paramountrecording.com

Peerless Mastering
Jeff Lipton
studio: 161 North Street, Newton, MA
mail: 1085 Commonwealth Ave.
Box 322
Boston, MA 02215
617-527-2200
http://www.peerlessmastering.com

SAE Mastering
Roger Seibel; Matt Murman
6832 N. 24th Dr., Suite 1
Phoenix, AZ, 85015
602-242-0022
http://www.saemastering.com

Specialized Mastering
Dana White
47 Mellen Street
Framingham, MA 01702
508-872-9478
http://www.specializedmastering.com

Sterling Sound
Greg Calbi, Tom Coyne, Ted Jensen, George Marino, Chris Gehringer, Chris Athens
88 Tenth Avenue
6th Floor West
New York, NY 10011
212-604-9433
http://www.sterlingsound.com

Studio B Mastering
Dave Harris
1018-B Central Ave.
Charlotte NC 28204
704-372-9661
http://www.studiobmastering.com

Universal Mastering Studios, West
Steve Holroyd
5161 Lankershim Blvd., Suite 201
North Hollywood, CA 91601
818-777-9200
Universal Mastering Studios, East
Kevin Reeves
10 Distribution Blvd.
Edison, NJ 08817
732-287-1222
http://www.universal-mastering.com


Additional Sources of Information:

Artist Pro
Magazine and Online Resource
http://www.artistpro.com

Circle of Songs
This organization is dedicated to helping the careers of songwriters, bands, and musicians.
http://www.circleofsongs.com

"Preparing Tapes and Files for Mastering,"
and other articles by Bob Katz, President, Digital Domain, Inc.
http://home.earthlink.net/~bobkatz24bit/homeframe.html

"What Happened To Dynamic Range?," by Bob Speer.
http://www.proaudiorx.com/dynamicrange.htm

Book:
Mastering Audio: The Art and The Science
by Bob Katz
Digital Domain
http://www.digido.com

The G-Man writes and records in Los Angeles. Hear what he's up to at: www.gmanmusic.com

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elektro80
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PostPosted: Mon Nov 01, 2004 2:20 pm    Post subject: Reply with quote  Mark this post and the followings unread

Hmm.. welcome Mr. G-Man. This is actually more like an article than an ordinary post. Very Happy
Excellent info!

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PostPosted: Mon Nov 01, 2004 2:42 pm    Post subject: Reply with quote  Mark this post and the followings unread

wow G-Man Exclamation not bad as debut post thumb up well done welcome
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PostPosted: Wed Mar 09, 2005 11:30 pm    Post subject: Reply with quote  Mark this post and the followings unread

i missed this post before..an excellent, informative article...a good read...
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